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BODY CARE AND HOME CARE UNDERSTANDING THE CONSUMER, SENSING THE FUTURE

Creativity, innovation and technology come together in our fragrances for Body Care and Home Care consumer products. We strive to create iconic fragrances, which have a unique signature and stand out in terms of their consumer preference. We also aim to lead the way in new olfactory trends, based on our innovative palette of materials and our knowledge of emerging consumer attitudes and aspirations. Sustainability is integrated in everything we do and is central to our strategy.

Body Care

We apply our expertise to create moments of delight for consumers. Firmenich solutions enhance the daily experiences of body care, skin cleansing, hair care, AP/Deo and skin care brands.
Already a clear leader in perfumery delivery technologies in Home Care, we have expanded our expertise to Body Care products.

Home Care

Our fragrances are created to provide highly sensorial experiences, while delivering performance. Consumers enjoy our fragrances daily, in fabric care through detergents and softeners and in home care through surface and air care. Our technologies deliver product benefits that enhance perfume longevity, bloom and malodor counteraction.

Meet our Perfumers Pierre-Alain Blanc

Master Perfumer

Meet our Perfumers JOHANNES FESER

Master Perfumer

Meet our Perfumers Didier Gaffet

Master Perfumer

Meet our Perfumers Martin Koh

Master Perfumer

Meet our Perfumers Gary Marr

Master Perfumer

Meet our Perfumers Eckhart Simbt

Master Perfumer

Technology & Innovation CREATING DAILY MOMENTS
OF JOY

As today’s consumer becomes ever more demanding, and as the marketplace becomes increasingly competitive, we help our customers achieve enhanced performance. To do this we invest heavily in research.

Our innovative, research-based solutions help ensure we exceed our customers’ expectations. Firmenich’s enhanced technology systems deliver benefits such as perfume longevity, bloom and malodor counteraction in fabric, home and body care.
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CREATIVE DEVELOPMENT CENTERS WHERE THE MAGIC HAPPENS

With Creative Development Centers in the Americas, Europe and Asia, the Firmenich Body Care and Home Care network is truly global in order to meet the needs of our customers wherever their consumers are.

Our perfumers work alongside technical experts, fragrance development teams, sensory, consumer insight and marketing managers to develop new fragrance creations to become tomorrow’s successes.

Thought Leader in Sustainability

Shared Senses in India AN INCLUSIVE APPROACH

Working with the Naandi Foundation, our longtime partner in India, we have created the ‘Shared Senses’ program to gather insights directly from local consumers at the "bottom of the pyramid." Firmenich has trained and coached low-income adults to equip them to work as interviewers; in turn, they conduct non-intrusive dialogues in their communities to build our database of consumer opinion on fragrance.
In 2013, we scaled up the project to conduct regular testing in hygiene, Body Care and Home Care fragrances, to guide our creation for low-income consumers.

At the World Corporate Social Responsibility Congress in Mumbai in 2013, together with the Naandi Foundation, Firmenich was selected from among 2,500 applicants as the winner of the Sustainability Leadership Award in the category of Best Project Collaboration for our ‘Shared Senses’ program.
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DELIVERING CONSUMER & SENSORY FEEDBACK ALL ALONG THE CREATION PROCESS

Consumers are at the heart of our creation and innovation. Firmenich maintains a vast and deep knowledge base of consumers’ fragrance habits, needs and preferences. From the first stages of the development process, right through to the end, we rely on consumer feedback and sensory panel evaluation to ensure that Firmenich fragrances make our customers’ brands desirable.

In Body Care and Home Care, we deliver outstanding perfumes that help cement the bond between a consumer and a brand.

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