DELIVERING CONSUMER AND SENSORY FEEDBACK THROUGHOUT THE CREATION PROCESS
Our knowledge of consumer habits, needs and preferences equips us to deliver fragrances that stimulate consumers to desire our customers’ brands and products.
Firmenich’s creation process is based on proven methodologies that we leverage consistently around the world:
- Decoding the language consumers use to describe a fragrance and make the connection with our olfactive expert classification
- Understanding the relationship between consumer, product and fragrance, and taking into account the context of use
- Understanding consumer usage, attitudes and needs related to fragrance
- Evaluating the fragrance liking preference of current products for a given market
- Decoding the consumer’s olfactory universes for each category
- Uncovering concepts and brand values and translating them into olfactory solutions
- Exploring feelings about fragrances and the associated emotions and benefits
- Identifying fragrance candidates with potential, and revealing strengths and weaknesses for further rework
- Measuring and comparing fragrance performance using sensory evaluation
- Validating the best fragrance candidate for a given brand launch
