ORAL CARE

Creativity, innovation, technology and sustainability come together in our flavors for Oral Care brands. Our Oral Care flavors have a unique signature and stand out in terms of their levels of consumer preference. We also proactively strive to anticipate consumer needs, market and regulatory changes to continue to be the preferred choice of many top Oral Care brands for the long-term.

MINT SOURCED FROM AROUND THE WORLD PROMISING BREAKTHROUGH TASTE

Firmenich’s broad ingredient palette enables our flavorists to create high-performance Oral Care flavors. We source natural and create synthetic mints to provide customized and cost-effective solutions to our customers.

Our innovative technologies and sustainable mint sourcing make us an industry leader in toothpaste and mouthwash.

TECHNOLOGY AND INNOVATION

Our proactive improvement of existing flavors and fresheners in response to market changes, consumer needs, technology and regulatory changes make Firmenich the preferred choice of top Oral Care brands.

Firmenich’s proprietary line of oral care technologies that trigger consumer delight include:
• NovaSense®
• FirMint
• FreezeStorm™
NovaSense® , FirMint & FreezeStorm™
NovaSense®, Firmenich’s proprietary range triggers consumer delight through sensations such as Cool, Hot, Tingling and Mouthwatering.

FirMint delivers cost-effective, stable quality and a broad variety of mint oils. We deliver FirMints based on existing natural benchmarks and create new exciting mint tonalities based on consumer preferences.

FreezeStorm™ offers intense and long-lasting cooling. It is a cost effective, stable and clean tasting.

Thought Leader in Sustainability

A LIVING PROCESS RESPECT FOR THE ENVIRONMENT

Firmenich is dedicated to responsible business practices that respect our environment.

We identify sustainable supply chains and support key suppliers through production partnerships and joint ventures.
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CREATIVE DEVELOPMENT CENTERS DEDICATED TO ORAL CARE

Oral Care’s Creative Development Centers are in the Americas, Europe and Asia.

Wherever they are needed, our flavorists work alongside technical experts, sensory, consumer insight and marketing team members to deliver innovative solutions.

MARKET DRIVERS & TRENDS INSIDE THE CONSUMER’S MIND

Firmenich flavors are borne from the creative mind of the flavorist, guided and inspired by the knowledge and understanding of the market, the products and the consumer. We continually identify and anticipate cross-category market trends to connect the dots and determine what factors influence consumer choice as they face an increasingly complex range of flavored products.

We are a market leader in Oral Care flavors. To ensure this status we use breakthrough consumer understanding approaches to aid the development of flavors that improve consumers liking and help meet their needs and desires. We have pioneered a brand new Digital Methodology for Consumer Understanding, and we combine Sensory and Consumer Liking data to guide our creative process.

By identifying global trends in the most innovative and creative markets, Firmenich can forecast the next “big thing.” We use our continuous source of creative innovation, Trenz®, to translate market signals into inspiration for Oral Care products. This ensures we meet – and often exceed – the expectations of an ever-changing market.
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