Once the staging is complete, we can concentrate on adapting the flavor solution to the product:
FOOD TECHNOLOGY CREATIVITY: Our food technologists surely know the recipe. They work on a daily basis with all the different ingredients that will enter the final product. Their role is to ensure that products cope with the multiple flavor, production, market and consumer constraints. Our chefs, pastry chefs, or even chewing gum or beverage experts all know how to use flavors and flavor technologies efficiently to enhance our clients' favorite products. At Firmenich, we take pride in allowing them to develop their creativity, trying new technologies, flavor mixes, sensations, colors and textures, simply because innovation is at every step of the process.
UNDERSTANDING TASTE: Precise consumer taste understanding is a perpetual quest. We take a lot of pleasure taking up this challenge. Like consumers, taste evolves, but so do technologies to better perceive them. Our Sensory teams around the world have developed a strong expertise in making it easier to understand consumer taste preferences as well as sensory characteristics and flavor behavior in a product. It is a dynamic and fascinating science that fully contributes to the success of our clients' products in terms of flavor, texture and sensation.