Consumers rely on their favorite brand, or try a new one, for values like caring, mild, fresh, feminine or masculine, family and safety. Firmenich clients in turn ask us to deliver these messages in their hair care, soap, deodorant, bath, skin and personal care products.

Brand and consumer understanding are therefore fundamental building blocks for our development teams. How to translate the olfactive signals of individual ingredients into a formula that evokes just the right brand communication and a product’s points of value is the magic and art of perfumery.

Firmenich is proud to work with product teams worldwide who develop and manage the leading national and international personal care brands.