Firmenich signs Strategic Partnership Agreement with HARMAY in China
Firmenich, the world’s largest privately-owned fragrance and taste company, is proud to announce a new strategic partnership with HARMAY, a leading new retail brand in China. Under the agreement, Firmenich and HARMAY will join forces to contribute to the development of the Fine Fragrance category in China, by leveraging their respective capabilities to support the development of new fragrance brands, concepts, experiences and models.
"As a world leader in fine fragrance, Firmenich is focused on leading the transformation of this industry and creating trends to future-proof the business," said Ilaria Resta, President, Global Perfumery, Firmenich. “After more than 30 years of successful operations in China, this partnership with HARMAY serves as a significant enhancement to our capabilities in China and fortifies our ambitions as the partner of choice in the Chinese market.”
Founded in 2008, HARMAY is China's premier global beauty collection store, a warehouse-based aesthetic new retail brand with a strong Generation Z customer base. The brand has become synonymous with art and culture in China by offering premium beauty, skincare, fragrance and lifestyle products through its online and offline stores. All of its offline stores feature innovative designs and have gained a loyal following for their unique consumer experience.
“China is projected to be the new frontier of the global fine fragrance market, with many local brands emerging and a significant increasing usage among consumers, especially with Gen Z. We are honored to play a key role in propelling this growth with the synergies between HARMAY and Firmenich,” added Jason Ju, Co-founder, HARMAY. “We hope this inspires even greater innovations and creations for the industry.”
“Thanks to this strategic partnership with HARMAY we are joining forces to incubate brands of tomorrow and leverage our mutual capabilities in consumers insights, digital, creativity and art of perfumery,” added Olivier Viejo, Head of Fine Fragrance, Firmenich China. “This will pave the way for more growth in the Fine Fragrance industry both within China and globally.”
As part of its China expansion strategy, Firmenich is bringing additional value to customers by creating highly localized customer journeys, first-hand. In 2019, the company became the first global fragrance house to establish a Fine Fragrance Atelier in China and was the first to offer a dedicated business model that provides easy access to all fine fragrance capabilities under one roof, serving all local customers in China and global customers worldwide. The company also opened its new Studio Guangzhou in September 2021, allowing it to deliver a diverse range of benefits to an even wider base of consumers.
Firmenich achieves highest EcoVadis Platinum sustainability rating and improves its score to 88/100
Firmenich, the world’s largest privately-owned perfume and taste company, has received the highest Platinum rating for environmental and social performance from EcoVadis for the second consecutive time. EcoVadis, known as the world’s most trusted business sustainability ratings agency, increased Firmenich’s score by five points to 88/100. With this evaluation, the Group was placed in the top 1% of more than 85’000 companies assessed and leads its industry sector.
“This second consecutive EcoVadis Platinum rating recognizes that Firmenich has extended its leadership by putting ambitious environmental and social goals into effective action every day at the highest global level,” said Gilbert Ghostine, CEO Firmenich. “Our industry-leading, improved performance is a tribute to the hard work of all my colleagues, who are making our business a force for good for climate, nature and people.”
“We are grateful for this score of 88/100, which demonstrates that we are continuously delivering on our Environmental, Social and Governance (ESG) strategy and not resting on our laurels,” said Gianluca Colombo, Chief Procurement Officer, Firmenich, and a member of the EcoVadis CPO advisory board. “Since we joined the EcoVadis rating process several years ago, it has helped us scale up our action for sustainable supply chains, integrating risk and closely engaging with our suppliers.”
Firmenich’s sustainability policies, initiatives, results and its 2025-2030 ESG Ambitions were analyzed using recognized international standards. EcoVadis evaluated the Group’s sustainability performance according to 21 criteria in four categories, attributing scores of 90/100 in environment, labor & human rights, and sustainable procurement practices, and 80/100 for ethics. Firmenich improved its overall 2020 EcoVadis score of 83 out of 100 points to 88 out of 100 in 2021.
Firmenich Announces Pure Imagination as 2022 Color of the Year-Inspired Fragrance Collection
Firmenich, the world’s largest privately-owned fragrance and taste company, is excited to announce Pure Imagination, a new collection of fragrances inspired by Pantone® Color of the Year 2022, PANTONE® 17-3938 Very Peri. The new Pure Imagination Collection unveils the sensory partnership Firmenich has created with global color authority Pantone Color Institute, illustrating the emotional relationship between color and scent.
A dynamic periwinkle hue infused with a vivifying violet red, PANTONE 17-3938 Very Peri blends the faithfulness and constancy of blue with the energy and excitement of red. Displaying a spritely joyous attitude and dynamic novel presence, PANTONE 17-3938 Very Peri encourages courageous creativity and imaginative expression. With the world in transformation, the creation of the new PANTONE 17-3938 Very Peri symbolizes the global zeitgeist of the moment and the transition we are going through. Taking inspiration from the PANTONE Color of the Year 2022, Pure Imagination is an olfactive reflection of the new consumer reality of duality – in which consumers want to feel they have a strong foundation they can depend on. Their feelings are engendered by the blues, yet at the same time they need the dynamic and daring qualities provided by the infusion of the violet red undertone.
"In this dawning age of post-crisis ingenuity, partnerships of the senses represent vast new ways we can think about creativity, science and nature on our path to new frontiers," said Ilaria Resta, President, Global Perfumery, Firmenich. “As a forward-looking perfumery company with proprietary insight into consumer trends, we are excited about how this Pure Imagination collection created by our perfumers across the globe will ignite new inspirations in this contrasted era.”
Embracing The Reality of Duality
In its extensive consumer studies, Firmenich discovered that one of the dominant stories for consumers around the globe is their existence in a state of mixed emotions (source: Firmenich World Post Covid Barometer, Wave 3, June 2021). After nearly two years in the uncertainty of crisis, with the ups and downs, adjustments and need for resilience, consumers are seeking emotional balance. As olfaction is most deeply tied to one’s emotional state, this naturally has an impact on fragrance expectations. These proprietary studies indicate that consumers are seeking protective, comforting and calming sensations, while at the same time, desiring a touch of joy and excitement. This balance of emotions is reflected in the PANTONE Color of the Year 2022 – a trusted blue hue imbued with a touch of fun loving red.
Pantone Color Institute’s and Firmenich’s mutual understanding of how colors and emotions are intertwined paved the way for the talented team of Firmenich perfumers to develop the Pure Imagination collection, using ingredients they know are linked to these emotions. These ingredients are selected from Firmenich's award-winning palette that ranges from naturals and synthetics, to biotech innovations.
A Faceted Approach to Transformation
In its transformation strategy centered around Positive Perfumery, Firmenich has recalibrated its creation approach with a focus on Consumer-Inspired Innovation, End2End Digitalization and Sustainability Leadership. The company then identified the elements that could empower its creativity and development for this collection:
Innovation; integrating the consumer’s emotional state, transforming key insights to color-inspired creations via proprietary technologies.
Digital; enlisting the help of its proprietary AI formula generator.
Sustainability; focusing on biodegradability and Naturals Together™, key for consumers across categories.
Pure Imagination marks the birth of a new collection consisting of several creations across fine fragrance, shower gels and candles that synergize the innovative approaches of Firmenich perfumers Adilson Rato (Brazil), Clement Gavarry (USA), Florian Gallo (China), Wessel-Jan Kos and Christel Bergoin (Switzerland), to name a few. It aims to capture the passage into a transformative new era, and illustrate how digital innovation stretches the limits of creation, presenting an exciting new canvas for creators to let their spirits roam.
More details about the fragrances in the Pure Imagination collection will follow at the beginning of 2022.
Firmenich is not just the largest privately-owned perfume and taste business in its industry. It is also the name of a Family that has been personally committed to its Colleagues, Customers, Communities & Creativity for more than 125 years.