FIRMENICH APPOINTS MEMBER OF ITS EXECUTIVE TEAM AS ITS PRESIDENT IN CHINA
Geneva, Switzerland, March 5, 2015 – Firmenich appoints Boet Brinkgreve as President, Firmenich China, effective March 16th, in addition to his current responsibilities as President of the global Ingredient Business Unit. In this new capacity, Brinkgreve will relocate to Shanghai, China, to oversee the Group’s integrated business strategy and lead its performance.
“China is a strategic High Growth Market for Firmenich,” says Gilbert Ghostine, Firmenich CEO. “At Firmenich we have great ambitions for China. I appointed a member of my Executive Team to ensure we give this market our utmost attention in order to unlock its full potential,” adds Ghostine. “Under Boet’s leadership, we aim to transform our footprint in China to best serve our strategic customers by offering them innovative solutions that enable them to maximize value creation and delight their consumers,” emphasizes Ghostine.
“I am very excited by this new role as President, Firmenich China,” says Brinkgreve. “Building on my leadership of the Ingredient Business Unit, I work seamlessly with our leaders across all Divisions to drive winning solutions for our customers,” he adds. “China is a strategic market for Firmenich and I will make sure we fully leverage our key competencies, aiming for breakthrough innovation as well as operational efficiency, to make a difference for our customers and their consumers,” closed Brinkgreve.
Firmenich is a firm believer in the great potential of China and has been investing consistently over the last 20 years to expand its footprint and capabilities in this strategic market to best meet its customers’ needs with innovative and locally-relevant solutions. From an operations standpoint, Firmenich runs three manufacturing plants in China covering its three Business Units. The Perfumery and Flavor sites are based in Shanghai; while the Group inaugurated a new state-of-the-art ingredient plant in Kunming in the Yunnan province last year. Also in 2012, Firmenich launched a Corporate Research Center in Shanghai, dedicated to driving cutting edge technology solutions and working in close collaboration with its innovation hubs in Geneva, Switzerland and Princeton, United States. Finally, to ensure broad market coverage, Firmenich has two commercial centers with application laboratories located in Beijing and Guangzhou. Consistent with the Group’s leadership in sustainability, Firmenich is committed to operating sustainable, socially responsible and ethical operations in China. ***
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its creativity and innovation, as well as its exceptional understanding of consumer trends. Each year, it invests around 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 2.95 billion Swiss Francs at end June 2014. More information about Firmenich is available at www.firmenich.com For more information, please contact: Corporate Communication, Nollaig Forrest: Nollaig.email@example.com