FIRMENICH LAUNCHES FIRST HOLISTIC FRAGRANCE SUSTAINABILITY MEASUREMENT: ECOSCENT COMPASS™
Geneva, Switzerland, June 26, 2018 – Firmenich is proud to launch EcoScent Compass™, the industry’s first tool to holistically measure a fragrance’s sustainability footprint, from its intrinsic green properties, to its environmental and social impact. A breakthrough in fragrance transparency, this new tool enables today’s conscious consumers to make educated purchasing decisions based on a scent’s composition across Fine Fragrance, as well as Body and Home Care products.
“Driven by the growing trend for more sustainable lifestyles, today’s consumers are demanding to know what’s inside their products,” says Armand de Villoutreys, President Perfumery & Ingredients, Firmenich. “We designed EcoScent Compass™ to enable our perfumers to fully embed sustainability into their fragrance creation process and offer a new level of transparency to our customers. Our ambition is it becomes an industry standard.”
“In a society where consumer scrutiny and the desire for trust are the new norm, people want products that respect biodiversity and foster responsible societal development,” added Bérangère Magarinos-Ruchat, Global Head of Sustainability at Firmenich. “With EcoScent Compass™ we are raising the bar in our industry, offering a new best-in-class measurement tool to shape fragrances with lasting positive social and environmental impact.”
To learn more about EcoScent Compass™, watch the video here:
Each fragrance is assessed against three pillars, receiving a rating from A to E for each:
- Green properties;
- Environmental footprint;
- Social impact.
The Green properties are linked to the nature of the ingredients within each fragrance’s formulation from their biodegradability and green chemistry profile, to their renewability and the amount of waste per kilogram.
The Environmental footprint measures and reports the sustainability of more than 90% of Firmenich’s ingredients palette, cutting across climate, water and toxicity metrics. This measurement is based on Firmenich’s industry first Ingredients Sustainability Index, which was recognized last year with the prestigious DuPont Global Sustainability Award.
The Social impact pillar measures the working conditions and labour standards of all people involved in Firmenich’s supply chain, including the company’s manufacturing plants, and those of its suppliers. It also measures the impact on local communities at the source of the company’s natural ingredients, through its proprietary responsible sourcing programs: Naturals Together™ and Deep Roots. With its deep and broad presence at source, Firmenich harvests the best of nature in the most traceable, ethical and sustainable way.
Firmenich developed EcoScent Compass™ based on globally recognized metrics and guidelines, cutting across the European Commission work on Product Environmental Footprint (PEF), IFRA Guidance to ‘Green’ Fragrance terminology, and WBCSD’s social impact measurement for chemical products. With EcoScent Compass™, Firmenich is proactively driving fragrance sustainability, in line with growing consumer demand for accessible and understandable information on the products they purchase.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.34 billion Swiss Francs at end June 2017.