Digital Life

As consumers are spending more time in their homes, technology has become an important pillar of this indoor era with new digital devices and touchpoints becoming essential to life today. Firmenich has conducted research that explores how the role of fragrance can impact and enhance relationships with consumers. We learn how people across the globe are looking for ways to recover what they lost last year, starting with a real focus on reconnection and care. With these insights, we learn how touch is recreated through the role of fragrance and how it can deliver sensations to delight consumers.