Covid 19 Global Survey One Year Later, Product Benefits that Consumers Seek

The global pandemic shifted priorities, rearranging our lives around new activities that revolve around hygiene, family, nature and home. Firmenich has conducted crucial research to learn about which consumer behaviors are continuing, one year later, with a focus on the latest product benefits that consumers seek. We learned that purchasing online is now the norm, and what was once pragmatic consumption has become more conscious, even as consumers yearn for newness one year after the pandemic. Our latest studies shares which behaviors are staying and how these new needs can impact purchase decisions and future innovations for brands.