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A natural FRESH fragrance, capturing blue color cues and delivering on a distinct natural ingredient hook of Eucalyptus.
DESCRIPTION:
Name of Product: Air Wick Botanica Eucalyptus & Mediterranean Sage
Brand: Air Wick
Client: Reckitt
Product: Scented Oil (Liquid Electrical)
Date Launched: January 2021
Gender: Unisex
Prestige Market: Mass Market
Olfactive Family: Fresh (fougere / marine /green/ herbaceous)
Product Claims: Responsibly Sourced Natural Ingredients; No Dyes; No Animal Testing on final product; No Phthalates
Consumer Target: Family, Female, Male