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Motorola
Motorola Box
Fragrance Signature for smart phones package translating the brand vision: “Innovation you can sense”
DESCRIPTION:
Name of Product: Motorola Box
Brand: Motorola
Client: Motorola
Product: Paper and Air Care fragrance
Date Launched: September 2020
Gender: Genderless, being young, urban, modern, inclusive, genderless, aspirational, provocative and authentic.
Prestige Market: Mass Market
Olfactive Family: Aromatic Aldehydic, a perfect combination of sophistication and technology through a complex blend of white aldehydes, aromatic, tonic spices and marine notes dressed with a high tech sensation of a slightly metallic connotation on top embraced by amber, woody and musk tones
Product Claims: Fragrance inspiring by technologic elements and also components for the construction of a cell phone, contains essential oils from #natural togethers, High Biodegradability
Consumer Target: All Family
