Consumer Fragrances Insights

Face Masks Exploration

Our study explores UK attitudes to the use of face masks – when and where people use them, the types of masks they wear and their cleaning and preparation routines before and after masking-up. The study also investigates what fragrances could best enhance the experience for mask users and how they would prefer to apply these fragrances.

Face Masks Exploration

Can insights help drive your new Consumer Fragrances project?

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