Innovators in nutrition, health and beauty. Read more about our new company at dsm-firmenich.com or continue here to read more on the incredible solutions and services that we offer.
Consumer Fragrances Insights
Men Secrets
Men Experience powered by Men Secrets. .
This study sets out to define and shape men and their grooming experiences. We interviewed more than 4,000 men, testing a selection of 12 fragrances to gain globally valid insights into their olfactive preferences. Our research highlighted a generation shift across demographics and captures the ‘Men Experience’ in its full complexity.
