FIRMENICH APPOINTS TWO NEW MASTER FLAVORISTS – BIPIN KHARA & DR. CHUN-YU SONG
Geneva, Switzerland – October 2nd 2018 – Firmenich is proud to announce the appointments of Bipin Khara and Dr. Chun-Yu Song as Master Flavorists at a ceremony in New York, U.S.A. They join the Company’s prestigious circle of six Master Flavorists, who represent the greatest heights of excellence in their field, while shaping the future of food and nutrition. The event celebrated the successful careers of Mr. Khara, a pioneer in taste modulation and a champion of sugar reduction, as well as Dr. Song an expert in chicken tonalities and leader in creating a new range of natural and clean label Savory Flavors.
“Our Masters are the essence of Firmenich, exemplifying our relentless creativity and legacy in their daily work. It’s their unique talent that shapes taste experiences that consumers fall in love with, while constantly seeking to make the heathier options taste great,” highlighted Patrick Firmenich, Chairman, Firmenich Board. “This is why Firmenich’s Board places such high importance in selecting and honouring our Master Flavorists, who have honed their craft to perfection.”
“On behalf of Firmenich, I extend my deepest congratulations to Bipin and Chun-Yu who inspire us every day with their passion, creativity and endless commitment to shaping the future of food and beverages, placing health and nutrition at the centre of everything they do,” said Gilbert Ghostine, CEO Firmenich. “Throughout their illustrious careers, they have pioneered some of the world’s most loved foods and drinks advancing our vision to be the taste and nutrition innovation partner of choice.”
From left to right: Bipin Khara and Dr. Chun-Yu Song, Master Flavorists, Firmenich
The distinct title of Master Flavorist, first introduced by Firmenich in 2013, recognizes the select few Flavorists within the Group who have mastered their craft to its ultimate perfection, shaping food and beverage experiences that are considered benchmarks in the industry. With an uncontested reputation of creative excellence, they play a key role in mentoring the next generation of up-and-coming Flavorists within Firmenich, while leading the Company’s legacy forward.
Bipin Khara has dedicated his whole career to Flavors, starting off with Kraft and then IFF. Since joining Firmenich in 1997, Bipin has become a true pioneer in taste modulation and a go-to expert on sugar reduction. Renowned for his customer-driven approach and can-do attitude, his savoir-faire and creative flair are highly sought after by our local and global customers.
With 16 years of dedicated creation for Firmenich, Dr. Chun-Yu Song has played an instrumental role in positioning Firmenich as a leader in chicken tonalities. Chun-Yu actively works with major global Savory brands based on his unique expertise in protein applications, in particular chicken. Recognized for his ability to blend art and science across Savory creations, he recently developed an entirely new natural and clean label range of Savory flavors.
Both Bipin Khara and Dr. Chun-Yu Song play an active role in training and developing Firmenich’s next generation of young Flavorists, passing down their expertise, passion to win and commitment to always making the healthier option taste great.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.34 billion Swiss Francs at end June 2017.