PRESS RELEASE
FIRMENICH OPENS DOORS OF MOBILE TOILETS FOR WOMEN IN “SMART SANITATION CITY” PUNE, INDIA
Geneva, Switzerland, November 19, 2018 – On the occasion of World Toilet Day, Firmenich proudly opened the doors of its new ‘Mobile Toilet for Her’ providing a safe, hygienic and pleasurable toilet experience for women in Pune, India. Accelerating access to sanitation, the fully refurbished bus features toilets, shower cubicles, a panic button, as well as diaper changing and nursing stations, all maintained by trained female attendants. The inauguration ceremony was attended by Ms. Kalinda Punde of Pune Municipal Corporation, the civic body that governs Pune.
“Evidence shows that even when toilets exist, they are often not used due to their unpleasant smell,” commented Satish Rao, Chairman and Managing Director, Firmenich India. “Together with Saraplast, inventors of the ‘Mobile Toilet for Her’, we are providing a safe and sustainable sanitation solution that will ensure local women keep coming back, helping to reduce disease in the long term.”
Rajeev Kher - CEO of Saraplast from Firmenich on Vimeo.
“A trailblazer in the toilet economy, Firmenich was the first to create affordable and sustainable malodor control technologies for low income consumers,” explained Rajeev Kher, Toilet Board Coalition Steering Committee Member, CEO of Saraplast Pvt Ltd and Founder of 3S (Sanitation Solutions Simplified). “Having a long-lasting and pleasant smell in the bus is essential, because no matter how efficient and innovative new toilets are, if bad smell prevents their usage, they will lack impact.”
About Firmenich
Firmenich is the world’s largest privately-owned perfume and taste company, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.7 billion Swiss Francs at end June 2018.
