Partnership
RE|GENERATION requires partners
We believe Fine Fragrance is about creativity, consciousness, heart and soul. We are inspired by nature’s beauty, science’s promise and humans’ emotional intelligence. We are continuously rethinking our relationship with history, environment and each other. We react and respond ethically and respectfully, creating a legacy of good through the partnerships we build.
Cultural Partnerships
Central Saint Martins London
As part of RE|GENERATION, we are working on a collaboration with the world-renowned art and design college, Central Saint Martins London, to radically reimagine olfactive design and fragrance experiences for tomorrow’s world.
The Design Museum London
Firmenich created the smell of the planet Mars to enhance the immersive “Moving to Mars” exhibition at The Design Museum in London. Perfumer Nicolas Bonneville evokes the mineral, dusty and sparkling environment of the planet, to the delight of visitors of all ages.
Pavillion Noir, Magique & Guillaume Cousin
Presented in the Eglise Saint Eustache during the Paris Nuit Blanche event, we partnered with production companies Pavillion Noir and Magique and experimenter-constructor Guillaume Cousin on the poly-sensorial « Le Sillage de la mémoire » featuring smoke rings. Perfumer Ane Ayo imagined the odor of emptiness, a cosmic etherealness that added an extra touch of emotion to the installation.
Nez
Nez is the only periodical dedicated to scent and the sense of smell. Bringing together articles, interviews, surveys and critical analysis with an olfactory focus, Nez challenges us to use our noses to explore the world. Through art, literature, science, history and perfume, Nez is unique in its diverse and informative approach and helps us understand how our sense of smell connects us to the world.
