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Felix Frowein Named SVP, Body & Home Care

Geneva, Switzerland, July 17, 2019 – Firmenich names Felix Frowein Senior Vice President, Body & Home Care (BHC). Previously managing a global key account, Felix will now focus on leading the global BHC business to better anticipate customer needs in a world of transformation via continual improvement in added value, innovation and creativity.

With over 20 years of fragrance industry experience, Felix has proven his ability to deliver fast growth for global and local customers. Passionate about scent as a strategic part of consumer products, Felix helps customers leverage perfume as a growth driver, a fast-to-market differentiator that creates a more natural or more premium appeal for any kind of consumer product.

“Felix has the skills and experience to take our BHC business to the next level. He has been very successful driving collaboration across our different teams and innovation across creativity, category and technology. Felix also brings strong international experience, from the US and Europe, to Asia and India, the Middle East and Africa; he understands both our global network and local opportunities,” explains Armand de Villoutreys, President, Perfumery & Ingredients.

Felix adds, “Firmenich has always invested in building unique capabilities to remain meaningful to our customers, and as a result, our innovation pipeline has never been stronger. We are providing marketable solutions based on unique consumer insights in an extremely fast paced environment. We are transforming our supply capabilities into an efficient, agile and customer-driven organization to build a true competitive advantage for our customers.”

Based in Geneva, Felix reports into Armand de Villoutreys, President, Perfumery & Ingredients. He holds a B.A. with Honours in International Business Administration from University of Reutlingen (Germany) and ICADE (Spain).

Felix Frowein: Firmenich Career History
  • 2016-2019 Vice President, Global Strategic Account (Geneva)
  • 2012-2015 Senior Regional Account Director (Singapore)
  • 2008-2011 Global Account Director (Cologne)
  • 2004-2007 Regional Sales Manager (North Africa Middle East)
  • 2000-2003 Global Account Manager (Cologne)
  • 1999 Fragrance Evaluation Assistant (Geneva)
  • 1998 Fine Fragrance Marketing Assistant (New York)



  • About Firmenich
    Firmenich is the world’s largest privately-owned company in the perfume and taste business, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.7 billion Swiss Francs at end June 2018.
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