Upcycling in a Nutshell
The story of upcycling began long ago, this notion of valorizing waste has existed even before the first thrift shops opened their doors, selling second-hand items that would have otherwise gone to landfills. In beauty, upcycling has been around for more than a decade. However, studies done by Trenz®, the forecasting arm of Firmenich, show that the recent pandemic identified nature’s role as a tipping point, which leads to a market shifting towards natural and sustainable products. This puts upcycling at the forefront and emerging zero waste trends point to a raised environmental impact awareness.
Ever since Leonardo DiCaprio lent his star power for a call to action on climate change, the three Rs (reduce, reuse, recycle) have been ingrained in the public consciousness. Those green arrows that go around in a circle are not just for show (and not just for your trash bins, either). This circular path is also the premise for recycling’s close first cousin - upcycling.