DESCRIPTION:

Name of Product: Air Wick Essential Oils – Summer Delights

Brand: Air Wick

Client: Reckitt Benckiser

Product: Air Freshener Automatic Spray

Date Launched: April 2015

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Fruity Floral Oriental

Product Claims: Lasts up to 60 days, Multi-layered fragrance

Consumer Target: Family