Axe

Axe - Apollo

 

Aerosol spray deodorant for daily use, fresh clean scent.

DESCRIPTION:

Name of Product: Axe - Apollo

Brand: Axe

Client: Unilever

Product: Deodorant

Date Launched: November 2012

Gender: Male

Prestige Market: Mass Market

Olfactive Family: Aromatic Citrus Fougere

Product Claims: 0% Aluminum salts, Long-lasting protection, Fresh aroma

Consumer Target: Men

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