Colgate
Colgate Plax – Cool Mint
Minty fresh scent and taste for mouth rinse use.
DESCRIPTION:
Name of Product: Colgate Plax – Cool Mint
Brand: Colgate
Client: Colgate-Palmolive
Product: Mouth Rinse
Date Launched: November 2018
Gender: Unisex
Prestige Market: Mass Market
Olfactive Family: Menthol Peppermint
Product Claims: 24/7 plaque protection, Alcohol free, Scent lasts 10x longer than brushing alone, Kills 99% of germs
Consumer Target: Family