DESCRIPTION:

Name of Product: Colgate Plax – Cool Mint

Brand: Colgate

Client: Colgate-Palmolive

Product: Mouth Rinse

Date Launched: November 2018

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Menthol Peppermint

Product Claims: 24/7 plaque protection, Alcohol free, Scent lasts 10x longer than brushing alone, Kills 99% of germs

Consumer Target: Family