DESCRIPTION:

Name of Product: Comfort Ultra - Pure

Brand: Comfort

Client: Unilever

Product: Laundry Softener Concentrate

Date Launched: June 2012

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Chypre Floral Aldehydic

Product Claims: Concentrated fabric conditioner, Gentle on skin, Up to 40 washes

Consumer Target: Family