DESCRIPTION:

Name of Product: Dove Go Fresh – Pomegranate & Lemon Verbena Scent

Brand: Dove

Client: Unilever

Product: Shower Gel

Date Launched: February 2016

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Fruity Citrus Floral

Product Claims: Moisture technology, Softer smoother skin after one shower

Consumer Target: Family