DESCRIPTION:

Name of Product: Dove Men + Care – Clean Fresh

Brand: Dove

Client: Unilever

Product: Deodorant

Date Launched: August 2018

Gender: Male

Prestige Market: Mass Market

Olfactive Family: Woody Floral Citrus

Product Claims: 0% Aluminum salts, 24 hour long-lasting protection, Fresh aroma

Consumer Target: Men