DESCRIPTION:

Name of Product: Fabuloso Active Fresh – Fresh Lavender

Brand: Fabuloso

Client: Colgate-Palmolive

Product: Surface Cleaner

Date Launched: May 2018

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Aromatic Lavender Fruity

Product Claims: Eliminates 99% of bacteria, Concentrated fragrance with active particles, More effective cleaning

Consumer Target: Family