Febreze
Febreze Air – Spring & Renewal
Aerosol spray air freshener for home use.
DESCRIPTION:
Name of Product: Febreze Air – Spring & Renewal
Brand: Febreze
Client: Procter & Gamble
Product: Air Freshener
Date Launched: July 2004
Gender: Unisex
Prestige Market: Mass Market
Olfactive Family: Fruity Floral Musky
Product Claims: 100% natural propellant, Eliminates tough lingering odors, OdorClear MOC technology used
Consumer Target: Family