DESCRIPTION:

Name of Product: Febreze Air – Spring & Renewal

Brand: Febreze

Client: Procter & Gamble

Product: Air Freshener

Date Launched: July 2004

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Fruity Floral Musky

Product Claims: 100% natural propellant, Eliminates tough lingering odors, OdorClear MOC technology used

Consumer Target: Family