Gillette

Gillette – Cool Wave

 

Aerosol spray deodorant for daily use, fresh clean scent.

DESCRIPTION:

Name of Product: Gillette – Cool Wave

Brand: Gillette

Client: Procter & Gamble

Product: Deodorant

Date Launched: July 2012

Gender: Male

Prestige Market: Mass Market

Olfactive Family: Aromatic Fougere Fresh

Product Claims: Anti-transpirant, 24 hour Long-lasting protection, Fresh aroma

Consumer Target: Men

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