DESCRIPTION:

Name of Product: Head & Shoulders Anti-Dandruff Shampoo, Citrus Fresh

Brand: Head & Shoulders

Client: Procter & Gamble

Product: Shampoo

Date Launched: March 2003

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Citrus Fruity Floral

Product Claims: Proven healthy hair and scalp, 100% flake-free guarantee

Consumer Target: Family