Nivea Soft Milk


Body lotion that offers long lasting hydration for skin.


Name of Product: Nivea Soft Milk

Brand: Nivea

Client: Beiersdorf

Product: Body Lotion

Date Launched: March 2005

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Floral Citrus Fruity

Product Claims: 48 hour long-lasting coverage, With shea butter, Extra hydration

Consumer Target: Women/Men

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