DESCRIPTION:

Name of Product: Olay Regenerist

Brand: Olay

Client: Procter & Gamble

Product: Moisturizer

Date Launched: January 2016

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Floral Fruity Musky

Product Claims: Advanced anti-aging, Results in 5 days, Dermatologically tested

Consumer Target: Women/Men