DESCRIPTION:

Name of Product: Old Spice High Endurance – Fresh

Brand: Old Spice

Client: Procter & Gamble

Product: Deodorant

Date Launched: January 2016

Gender: Male

Prestige Market: Mass Market

Olfactive Family: Aromatic Fougere Mint

Product Claims: Alcohol free, 24 hour long-lasting protection, Fresh aroma

Consumer Target: Men