DESCRIPTION:

Name of Product: Pantene Pro-V – Daily Moisture Renewal Shampoo

Brand: Pantene Pro-V

Client: Procter & Gamble

Product: Shampoo

Date Launched: August 2012

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Fruity Red Fruits Gourmand

Product Claims: 24 hour long hair hydration, Milky formula

Consumer Target: Family