DESCRIPTION:

Name of Product: Persil Non-Bio

Brand: Persil

Client: Unilever

Product: Liquid Detergent

Date Launched: March 2007

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Floral Green Powdery

Product Claims: Tough on stains, gentle on skin, Removes stains in 1 wash

Consumer Target: Family