COVID 19 Global Survey: Fragrance & Emotion

To create this special insight study, we surveyed more than 6,000 respondents across 11 countries. We focused on the impact that fragrances may have had on their emotional stability during the ongoing COVID-19 pandemic. A key finding is that the scent has had a more profound impact has on many consumers’ mood. This provides useful clues about how brands can ensure their products provide the fragrance ‘signals’ that consumers desire during this challenging moment in human history.