Vice President, Consumer Fragrances North America
Liliana joined Firmenich in 2014 with nearly two decades of experience in the fragrance and beauty industry. In her current role, oversees Consumer Fragrances across the North America region inclusive of sales, marketing, consumer insights and creative development. Prior to this, she served as Vice President of Sales with a specific focus on strategic accounts.
Before joining Firmenich, Liliana spent 16 years at Avon, where she led their multi-category beauty portfolios including fine fragrance, personal care, skincare and hair care. Her background includes commercial and brand marketing, category and group leadership, merchandising, e-commerce, brand activation, retail management, and strategic alliances. Seen as a leader who builds teams that are enabled and empowered, Liliana will drive cohesion and synergy across all client segments, ensuring 100% market coverage and sustainable profitable growth in the region. Liliana serves on the American Cleaning Institute Board of Directors and the Firmenich North America Board.