Bruno Jovanovic Joins Firmenich Fine Fragrance as Senior Perfumer

Geneva, Switzerland, May 4th, 2021 -

Firmenich, the world’s largest privately-owned fragrance and taste company, proudly welcomes Bruno Jovanovic as Senior Perfumer to its Fine Fragrance team. With over 20 years of experience in fine fragrance, Bruno is known for his streamlined yet sophisticated perfumes using unique combinations of ingredients.

“We constantly strive for the highest level of creativity in the perfume industry, and we are thrilled that such a talented perfumer is joining our Firmenich family,” said Ilaria Resta, President, Global Perfumery. “Bruno’s appointment once again demonstrates Firmenich’s commitment to excellence in creativity and, as a Perfumer centric organization, to setting new creative references in the market.”

Jerry Vittoria, President, Global Fine Fragrance added: “Bruno’s work spans two decades and includes some of the most prestigious fragrances launched worldwide. His strong dedication to the art of perfumery is matched by his intellectual approach to creation, and his powerful signatures are highly appreciated by peers and loved by consumers.”

Born in France, Bruno was enchanted with odors, scents and olfactive ingredients from a very young age. Upon discovering the vast array of different perfumes sold at department stores in Paris while studying at Lycée Condorcet, Bruno realized he wanted to become a perfumer. Bruno earned a degree in Physics and Chemistry at Université Pierre et Marie Curie, and later enrolled at the perfumery school ISIPCA, where he graduated with top honors.

Upon graduation, Bruno moved to New York City and joined IFF, spending a total of 20 years there and in Paris, creating some of the most celebrated fragrances worldwide. His vast body of work includes iconic fragrances for Hugo Boss, Coach, Paco Rabanne, Calvin Klein, Ralph Lauren, Frederic Malle and Armani. Bruno regards his profession as a vocation where each creation embodies both his expression of art and his own sensitivities.

“It’s an honor to join Firmenich, a fragrance house renowned for its commitment to perfumers and its industry-leading palette of innovative ingredients spanning both naturals and molecules,” explained Bruno Jovanovic, Senior Perfumer. “I’m excited to join the leading house for both sustainable and renewable fragrances and have the opportunity to work with Firmenich’s extensive palette of captive ingredients.”
Based in Paris, Bruno will report directly to Jerry Vittoria, and will work with our global customers on fine fragrance creation.


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About Firmenich


Firmenich is the world’s largest privately-owned fragrance and taste company, founded in Geneva, Switzerland, in 1895 and has been family-owned for 125 years. Firmenich is a leading business-to-business company specialized in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Renowned for its world-class research and creativity, as well as its leadership in sustainability, Firmenich offers its customers superior innovation in formulation, a broad and high-quality palette of ingredients, and proprietary technologies including biotechnology, encapsulation, olfactory science and taste modulation. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2020. More information about Firmenich is available at