Press Release

Experience the Emotion of Fine Fragrance with @FirmenichFine


Paris, France, March 19, 2020 - Firmenich, the world’s largest privately-owned perfume and taste company, is offering everyone a little joy, emotion and inspiration during Fragrance Week, which culminates in Fragrance Day on Saturday. The company has just launched its Fine Fragrance Instagram account: @FirmenichFine.


Jerry Vittoria, President of Fine Fragrance stated: “I know it’s not an easy time, but fragrance has always added joy and emotion to our lives, and it’s something we are passionate about. This week is the official week to celebrate perfumery, with Fragrance Week culminating in Fragrance Day on Saturday. Therefore, we wanted to share the positive emotions, magic, mastery and culture of Firmenich Fine Fragrance.”


The Instagram account will feature content highlighting the Fine Fragrance expertise of Firmenich. From perfumer and employee interviews, new customer launches, olfactive inspiration, ingredient stories and other updates on news and activities, the channel intends to give the worldwide perfumery community fresh insights into the world’s leading Fragrance House in Fine Fragrance.


This Fine Fragrance Instagram account follows Firmenich’s corporate account @WeAreFirmenich. The corporate account features the Group’s latest stories on its responsible business initiatives, its purpose #ForGoodNaturally, as well as key news from across its perfumery and taste businesses.

About Firmenich


Firmenich is the world’s largest privately-owned perfume and taste company, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2019.