Geneva, Switzerland, June 8, 2017 Firmenich, the industry’s leader in Fine Fragrance is pleased to announce the appointment of Amaury Roquette as Vice President Sales and Marketing, Fine Fragrance Europe, effective July 1st, 2017. In this capacity, Amaury will engage Firmenich’s creative talent and unique expertise to enable winning experiences for the Group’s customers across Europe.

“I am pleased to be welcoming Amaury to lead the Fine Fragrance Team in Europe, to pursue further our creative excellence across the region,” says Jerry Vittoria, President Fine Fragrance, Firmenich Worldwide. “Amaury joins the team with an unparalleled understanding of our ingredients palette at the heart of our unique creative signature; as well as customer-driven leadership.”

“I am deeply honored to be leading the Fine Fragrance team in Europe, with its outstanding creativity, deep artistry and unmatched consumer understanding,” says Amaury. “This new role gives me the opportunity to further my passion for ingredients and innovation as well as for the art of Fine Fragrance creation, to win with our customers.”

Amaury most recently held the position of VP Sales Ingredients at Firmenich, where he played an instrumental role in restoring the Ingredients Business Unit’s leadership, most recently evidenced by its pioneering bio-based molecules. Driven by his sharp business acumen and passion for Fine Fragrance, he is recognized for his responsible leadership committed to winning solutions with our customers for the long-term.


Amaury Roquette

Amaury joined Firmenich a decade ago in the Strategy Team, where he supported a number of critical business development projects. He quickly moved into Ingredients, where he took on roles of increasing responsibility and played a central leadership role in the Group’s transformation. He expanded his leadership over the years to advance the global Ingredients’ commercial strategy with a focus on breakthrough innovation, creativity and long term value creation.

A French national, Amaury holds a BA from France and Mexico, an MBA from IMD and he held various positions at Deloitte, prior to joining Firmenich, particularly in emerging markets. He will be relocating from Geneva to Paris with his wife and three children.

Firmenich’s Fine Fragrance Team in Europe has a longstanding legacy of excellence, demonstrated through its award-winning creative talent. Last December, Nathalie Lorson was inducted into the Group’s prestigious circle of twelve Master Perfumers, building on her nomination as “Perfumer of the Year” in both Italy and France in 2015. Most recently, Fabrice Pellegrin was named “Perfumer of the Year 2017” by leading French trade magazine Cosmétique Mag in recognition of his leadership in Naturals as well as his many creative successes.


About Firmenich

Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.2 billion Swiss Francs at end June 2016.