Geneva, Switzerland, February 16, 2017 Firmenich is pleased to announce the appointment of Armand de Villoutreys as President Perfumery and Ingredients, effective July 1st, 2017. By extending his leadership from Perfumery to Ingredients, Firmenich will enhance its excellence across both businesses with strengthened creative synergies. Based in Paris, he will continue to report directly to Firmenich CEO, Gilbert Ghostine as a member of the Company’s Executive Committee. As part of this strategic organization change, Amaury Roquette, Vice President, Sales, Ingredients will report directly to Armand and lead the Ingredients business unit and team globally.

Gilbert Ghostine, CEO Firmenich said: “Since Armand’s appointment as President of Perfumery in 2010, he successfully advanced the leadership of our Perfumery business year-on-year, as evidenced by our number one position in Fine Fragrance and our growth leadership in Body and Home Care. By extending his vision, deep industry knowledge and customer intimacy to Ingredients, I am confident that he will take the Group to new heights.”

“By bringing our Perfumery and Ingredients teams closer together, I am excited about the creative potential ahead,” said Armand de Villoutreys. “Our excellence in Perfumery with award-winning creators, combined with the industry’s finest Ingredients portfolio gives us an undeniable edge to delight consumers and win with our customers.”


Armand de Villoutreys

Armand de Villoutreys joined Firmenich in 1999 as General Manager of Fine Fragrance, Europe, succeeding Patrick Firmenich in 2001 as the Vice President of Fine Fragrance worldwide. In 2010, he was appointed to Firmenich’s Executive Committee as President, Perfumery. Prior to this, Armand de Villoutreys held numerous positions across consumer goods companies in Europe. A graduate from the Ecole Supérieure de Commerce de Paris (ESCP), he also holds an MBA from INSEAD.

Under Armand de Villoutreys’ leadership, Firmenich strengthened its unique creative signature rooted in the excellence of its fragrance creation talent, as well as its customer relationships orchestrated by an outstanding account management team. Recently, the Group appointed two new Master Perfumers, Nathalie Lorson and Tony Reichert, in tribute to their exemplary creative impact. Firmenich’s prestigious circle of twelve Master Perfumers includes Alberto Morillas and Annie Buzantian, both recipients of the distinguished Fragrance Foundation Life Time Achievement Award.


Amaury Roquette

Consistent with its pioneering ingredients, Firmenich recently confirmed its leadership in White Biotechnology with the launch of Ambrox Super®, an iconic amber note with an outstanding environmental profile. This follows on the success of Clearwood®, the industry’s very first White Biotechnology ingredient that won the Sepawa 2015 award for innovation.

Furthermore, Firmenich is committed to excellence in Naturals, to enrich its perfumers’ palette with the most pristine natural ingredients in a sustainable and traceable way. Armand de Villoutreys’ vision is grounded in strategic partnerships at source, such as with Jasmine Concrete, the undisputed leader in flower extraction in India. Through these types of partnerships, Firmenich offers its customers the finest and most prestigious natural ingredients.


About Firmenich

Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.2 billion Swiss Francs at end June 2016.