FIRMENICH CREATES NEW FRAGRANCE INSPIRED BY PANTONE® COLOR OF THE YEAR 2016
Geneva, Switzerland, December 4, 2015 – Firmenich is proud to announce the creation of an exclusive, custom-made fragrance “Harmony,” inspired by the PANTONE® Color of the Year 2016, a blending of two hues, PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz.
Created by Firmenich’s award-winning perfumer Nathalie Lorson, “Harmony” is a delicate fragrance, built around three Firmenich specialties: a fresh petally Centifolia Rose, crystalline Musks and velvety Incense. This inspirational fragrance rounds out an exceptional year for Nathalie, who was named Perfumer of the Year in both France and Italy in 2015.
“For me, creation is all about expressing and sharing emotions. I search to build upon initial concepts, and my creativity comes from comparing and contrasting different sources of inspiration,” says Lorson. “This was particularly relevant when it came to developing Harmony as the scent needed to represent the merging of these two colors and simultaneously emit a sense of tranquility and ease.”
The fragrance represents a break from traditional gender codes and instead is an ode to freedom and weightlessness. A reminder to embrace the beauty of the present moment and the beauty within ourselves, Harmony embodies a mindset and a vision of inner peace, well-being and contentment.
PANTONE® influences product development across multiple industries, particularly with Color of the Year, which represents an essential source of inspiration for Firmenich. A leader in Fragrances and Flavors, Firmenich is deeply committed to creating emotionally engaging sensory experiences and will be launching further initiatives inspired by PANTONE® as of mid-December 2015.
PANTONE® Color of the Year 2016 Fragrance was developed to inspire trends, innovation and design and is not currently available commercially.
Firmenich is the world’s largest privately-owned company in the flavor and fragrance industry. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its creativity and innovation, as well as its exceptional understanding of consumer trends. Each year, it invests around 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.0 billion Swiss Francs at end June 2015.
About Pantone and the Pantone Color Institute
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone’s universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.
Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.