FIRMENICH NAMES MEHDI LISI, VICE PRESIDENT, FINE FRAGRANCE CREATIVE DEVELOPMENT CENTER, FIRMENICH PARIS
Geneva, Switzerland Feburary 26, 2019 – Firmenich welcomes Mehdi Lisi as Vice President, Fine Fragrance Creative Development Center, Firmenich Paris. In this capacity, Mehdi is responsible for driving excellence in fragrance evaluation, consumer insights, technical development and marketing for the Fine Fragrance department in the Paris office. He also oversees global alignment of Fine Fragrance marketing and consumer insights.
Mehdi joins Firmenich from IFF, where he held various positions, in Paris and New York.
“Mehdi brings a unique perspective with a solid track record in creative, marketing and sales, as well as strong knowledge of both the French and American markets,” stated Armand de Villoutreys, President, Perfumery & Ingredients.
“I’m delighted to welcome Mehdi back to Firmenich, where he originally discovered his passion for fragrance,” added Jerry Vittoria, President Fine Fragrance. “His keen expertise in strategy and client partnership, as well as his human touch uniquely position him for success at Firmenich Paris.”
Mehdi Lisi, Vice President, Fine Fragrance Creative Development Center, Firmenich Paris
“Firmenich continues to set new standards for our business” explained Mehdi Lisi. “I am thrilled to drive creativity in fragrance development to develop greater levels of engagement and success with our customers.”
Mehdi holds a Master of Science degree in Management from ESSEC Business School.
Firmenich is the world’s largest privately-owned company in the perfume and taste business, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.7 billion Swiss Francs at end June 2018.