FIRMENICH NOMINATES TWO NEW MASTER PERFUMERS – NATHALIE LORSON & TONY REICHERT
Geneva, Switzerland – December 12th 2016 – Firmenich is proud to announce the nomination of Nathalie Lorson and Tony Reichert as Master Perfumers at a ceremony today in Geneva, Switzerland. They join the Fragrance House’s prestigious circle of twelve Masters, who represent the greatest heights of artistry in their field, while shaping the future of the industry. The event showcased Ms. Lorson’s talented career in Fine Fragrance, spanning numerous iconic fragrances and blockbusters, and Mr. Reichert’s immensely successful career in Body and Home Care fragrances, featuring many air and fabric care best sellers.
“Our creators are the essence of Firmenich, exemplifying our legacy and values in their daily work. It’s their unique talent that shapes our creative signature generation after generation,” highlighted Patrick Firmenich, Chairman, Firmenich Board. “This is why Firmenich’s Board places such high importance in selecting and honouring our Master Perfumers, who have honed their craft to perfection.”
“On behalf of Firmenich, I extend my deepest congratulations to Nathalie and Tony who inspire us every day with their passion, creativity and endless commitment to creative excellence,” said Gilbert Ghostine, CEO Firmenich. “Throughout their illustrious careers, they have pioneered some of the world’s most loved fragrances which have become timeless references for consumers worldwide.”
The distinct title of Master Perfumer, created by Firmenich in 1969, recognizes the select few masters who have shaped world-renowned olfactive signatures, considered benchmarks of success and creativity in the industry. With an uncontested reputation of creative excellence, Firmenich’s Master Perfumers live the Group’s legacy and values every day. They also play a key role in driving this legacy forward, by mentoring the next generation of up-and-coming perfumers within Firmenich.
“I am a gold prospector looking for nuggets of gold,” shared Nathalie Lorson. “We find lots of gold dust, but not many gold nuggets! Black Opium was certainly one.” Based on an original idea by Nathalie featuring black coffee notes, Black Opium received the Fifi award for “best Prestige Fragrance” in France, Germany and the UK in 2015.
“Being a Perfumer is the best job in the world!” enthused Tony Reichert. “I feel extremely privileged to work every day with some of the best creators in the industry. I am particularly inspired by our younger perfumers. I always learn as much from them, as I teach them. They try things I would never think of. That’s what pushes the boundaries of our art.”
Nathalie Lorson has dedicated her whole career to Perfumery, starting off with Roure and then IFF. Since joining Firmenich in 2000, Nathalie has created iconic fragrances for prestigious customers such as LVMH, L’Oréal, Clarins, Coty, InterParfums, P&G and Bath Body Works, several of which have earned awards from the Fragrance Foundation in the U.S.A and Europe. In 2015, Nathalie was recognized as Perfumer of the Year in France by Cosmétique Magazine and by Accademia del Profumo in Italy for her creation of blockbuster Black Opium. To learn more: https://vimeo.com/194020185
After 21 years of dedicated creation for Firmenich, Tony Reichert is one of Firmenich’s most successful Body and Home Care perfumers and plays a pivotal role in building long-lasting customer partnerships. A champion of Firmenich new ingredients and technologies, Tony is a pioneer in his field and a recognized category leader in laundry softeners and air care, with many major market successes to his name. He is also deeply committed to training and developing the Company’s next generation of young perfumers, passing down his expertise and passion to win. To learn more: https://vimeo.com/194022373
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.2 billion Swiss Francs at end June 2016.