FIRMENICH CONFIRMS LEADERSHIP IN WHITE BIOTECHNOLOGY
Geneva, Switzerland, February 23, 2016 – Building on its deep commitment to scientific excellence and the successful launch of CLEARWOOD® in 2014, Firmenich proudly announces large-scale production of AMBROX® using a White Biotechnology fermentation process, coupled with proprietary green chemistry technology.
Gilbert Ghostine, CEO Firmenich says “Having pioneered white biotechnology for the fragrance industry, with the launch of CLEARWOOD®, I am very proud to see that we continue to lead through game-changing innovation with the introduction of a new biotech production process for AMBROX®.”
“CLEARWOOD® won the Sepawa 2015 award for innovation, one of the industry’s most prestigious recognitions in Europe,” explains Geneviève Berger, Firmenich Chief Research Officer. “This industry recognition, coupled with high customer demand, confirms that our world-class research continues to raise the bar within the industry.”
“We are delighted that AMBROX® produced from the new biotech process will be on the market in the coming months, further strengthening our position in amber notes,” comments Boet Brinkgreve, President Ingredients, Firmenich.
Firmenich is recognized for its industry-leading commitment to research, as it invests 10% of its turnover annually to drive breakthrough science. Its technology platforms cut across ingredient creation for unique taste and smell experiences; delivery technologies to delight consumers where and when they want; or taste modulation to contribute to healthier diets through reduced sugar, salt or fat levels. The Group’s global research team runs four centers of excellence in Geneva, Switzerland; Princeton, United States; Shanghai, China; and Gujarat, India. Also, it works in close collaboration with a network of open innovation partners, including leading academic institutions worldwide as well as cutting edge start-ups.
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.0 billion Swiss Francs at end June 2015.