FIRMENICH LAUNCHES ‘NATURALS TOGETHER’ CAMPAIGN
Geneva, Switzerland, November 24, 2015 – Building on its long-term commitment to the responsible sourcing of Naturals, Firmenich is proud to announce a series of films telling the unique stories of its most treasured Natural ingredients. The films bring to life the long-term partnerships Firmenich has built with the communities who cultivate its Naturals and its creators who magnify them into world-class flavor and fragrance experiences.
To view the campaign visit: www.firmenich.com/naturalstogether.
“Our industry relies on smallholder farmers around the world to grow the natural ingredients for flavors and fragrances which enhance our daily lives,” said Gilbert Ghostine, Firmenich CEO. “Our ‘Naturals Together’ initiative is about ensuring that Firmenich not only protects the best that nature can offer, but also shares its know-how to improve farmers’ livelihoods, while fostering biodiversity. This campaign is evidence of how we are strengthening new and existing links between farmers, producers, Firmenich creators and our customers all along our value chain.”
In celebration of the launch, Firmenich gathered its Naturals Together partners from across four continents in a forum dedicated to shaping a sustainable future for Naturals, while positively impacting the lives of local farmers. Held in New York City, the event served as the world-premiere for the ‘Naturals Together’ films as well as a platform for a panel discussion featuring industry experts.
The presentation of the first-ever Firmenich “Source and Soul Awards” and an immersive sensory experience rounded out the event, where guests experienced the “Source and Soul” of Firmenich Naturals. Both Gigi Chan Hoi Mi, of Authentic Products, Madagascar; and Aga Sekalala, of Uvan, Uganda, were recognized for their dedicated humanitarian work with local vanilla growers in their respective countries. The sensory experience encompassed a smelling and tasting session of a wide range of exquisite raw materials, including vanilla, mint, rose, orange flower, vetiver, and jasmine, personally presented by 15 of Firmenich’s local partners.
About ‘Naturals Together’
At Firmenich, we source and craft for our creators and the market, the most precious, innovative and sustainable natural ingredients. This represents 150 species, supplied by 100 producers, locally sourced in 40 countries. Contributing to the livelihoods of 250,000 families. More information about Naturals Together is available at www.firmenich.com/naturalstogether
Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.0 billion Swiss Francs at end June 2015.