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Innovators in nutrition, health and beauty. Read more about our new company at dsm-firmenich.com or continue here to read more on the incredible solutions and services that we offer.
Minty fresh scent and taste for mouth rinse use.
DESCRIPTION:
Name of Product: Colgate Plax – Cool Mint
Brand: Colgate
Client: Colgate-Palmolive
Product: Mouth Rinse
Date Launched: November 2018
Gender: Unisex
Prestige Market: Mass Market
Olfactive Family: Menthol Peppermint
Product Claims: 24/7 plaque protection, Alcohol free, Scent lasts 10x longer than brushing alone, Kills 99% of germs
Consumer Target: Family