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Aerosol spray deodorant for daily use, fresh clean scent.
DESCRIPTION:
Name of Product: Gillette – Cool Wave
Brand: Gillette
Client: Procter & Gamble
Product: Deodorant
Date Launched: July 2012
Gender: Male
Prestige Market: Mass Market
Olfactive Family: Aromatic Fougere Fresh
Product Claims: Anti-transpirant, 24 hour Long-lasting protection, Fresh aroma
Consumer Target: Men