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新闻稿

芬美意推出Scentmate™,开启创香新途径

瑞士日内瓦, 2021年 6月 17日 -

  • Firmenich reinvents the fragrance industry to serve entrepreneurs and independent brands with high quality fragrance solutions and a seamless, end-to-end customer experience, from brief to creation and delivery.
  • The first fully integrated, AI-enabled fragrance platform guides every customer and brand to co-create and select the best perfume for their needs, and conveniently delivers samples and orders to their doorsteps in record times.
  • Scentmate dramatically increases market success and speed to market.

Firmenich, the world’s largest privately-owned fragrance and taste company, introduces Scentmate™, the first AI-enabled platform that streamlines and simplifies co-creation to deliver winning fragrance solutions for entrepreneurs and independent brands. Serving a very fast-growing market, Scentmate™ gives immediate access to exceptional scents, making dedicated perfumers and experts available throughout the entire journey.


“As creators of positive emotions and the industry’s innovation champion for over 125 years, our mission is to bring high quality fragrances to every consumer,” said Ilaria Resta, President Global Perfumery, Firmenich. “Today, we are very excited to launch the first game-changing fragrance solution tailor-made for entrepreneurs and independent brands. We went from conception to execution in less than one year – leveraging Firmenich’s best capabilities, including over 50 years of fragrance data, to revolutionize the way to scent.”


Scentmate™ reinvents the traditional way of creating fragrances to offer full access to creativity, expertise and resources. The simple, digital briefing process allows customers to define all relevant parameters. Scentmate™ then recommends the best perfumer-curated fragrance solutions, shortening into minutes a process that previously took weeks.


Alfonso Alvarez-Prieto, Scentmate™ General Manager added: “Scentmate™ allows customers to match their creative ideas with the ideal, winning fragrance. We offer an intelligent, user-friendly platform, bolstered by human creation, to easily co-create the perfect fragrance that will drive consumer preference, while dramatically increasing speed to the market. Behind the platform are the world’s most renowned perfumers, one of the largest fragrance-related databases of global consumer insights, and a young and dynamic team fully dedicated to this mission.”


In addition, Scentmate™ streamlines ordering and fulfilment to help customers simplify their supply chain: online sample requests, digital ordering, flexible quantities and online payment. Samples arrive within 48 hours, and orders are fulfilled in under five days. Additional benefits include guidance on safety and regulatory legislation, tailored to specific categories and geographic markets. Scentmate™ is currently available in Europe.

Contact

Robert Fridovich:

robert.fridovich@firmenich.com
Tel: + 33 6 48 47 62 51 (mobile)

关于Scentmate™

 

Scentmate™ 的总部位于欧洲的数字化中心巴塞罗那,为企业家和独立品牌提供业内最简单、最快捷的香氛定制服务。汇集全球知名调香师、人工智能(AI)和数字自动化工具的Scentmate™ 简化了从了解客户需求到最终交付的共创过程。该平台大大缩短了优质香氛产品的面市周期,具有打样方便、订购灵活、可在线支付等特点,并为客户的整个香氛制作过程提供支持。如需了解更多信息,请访问 www.scentmate.com.

 
 
关于芬美意

 

芬美意成立于1895年,总部位于瑞士日内瓦,是一家拥有125年历史的私营家族企业。芬美意是一家在香气和风味领域面向企业,从事研究、创意、生产和销售日化香精、食用香精和香原料的公司。芬美意旨在为客户提供卓越的创意配方、广泛和高品质的香原料库、以及专有技术,包括生物技术、微胶囊技术、气味科学和口感修饰技术,以及其他领域的创新技术。截至2020年6月底,芬美意的年营业额为39亿瑞士法郎。欲知更多芬美意的信息,请访问 www.firmenich.com

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