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Febreze

Febreze Air – Spring & Renewal

 

Aerosol spray air freshener for home use.

DESCRIPTION:

Name of Product: Febreze Air – Spring & Renewal

Brand: Febreze

Client: Procter & Gamble

Product: Air Freshener

Date Launched: July 2004

Gender: Unisex

Prestige Market: Mass Market

Olfactive Family: Fruity Floral Musky

Product Claims: 100% natural propellant, Eliminates tough lingering odors, OdorClear MOC technology used

Consumer Target: Family

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