Geneva, Switzerland, March 1st, 2022 -
Firmenich, the world’s largest privately-owned perfume and taste company, today proudly unveiled its new Sharing Innovation 2022 collection of perfumery ingredients. Each year the company curates a one-of-a-kind collection of carefully selected Firmenich signature ingredients, to ignite creativity and broaden perfume palettes worldwide.
This year’s collection of five prized ingredients celebrates Firmenich's dedication to nature, green science and cutting-edge technology. They include three freshly unveiled proprietary ingredients, which were previously exclusive to Firmenich: an incomparably close to nature Lily-of-the-valley note that scores high on green chemistry; a 100% renewable ingredient made using biotechnology; and a natural Rose of high fidelity brought to life by an exclusive cold concentration technique. Also inside the collection is a synthetic molecule made from upcycled materials, and finally a natural ingredient with full traceability through our groundbreaking digital application Path2Farm™.
“This year’s Sharing Innovation collection is a testament to Firmenich’s commitment to green science and positive impact,” said Julien Firmenich, VP Product Strategy and Promotion. “We are very proud to unveil yet another inspiring collection, with innovative and remarkable ingredients made possible through our cutting-edge research platforms and leading technologies, our responsible sourcing policy and our innovative digital capabilities.”
The Sharing Innovation 2022 collection includes the following ingredients to inspire creators and consumers worldwide:
SYNTHETICS
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MUGUISSIMO™ – A brand new floral Muguet note, born from green synthesis, serving as an exceptionally elegant and competitive Lily-of-the-valley ingredient. It offers freshness, and a natural cyclamen petal effect with watery and anisic undertones. MUGUISSIMO™ is the latest addition to our unrivalled collection of fresh and transparent muguet notes, BEYOND MUGUET.
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SYLVAMBER™ – A vibrant modern woody note unveiling cedarwood, powdery, and ambery undertones. SYLVAMBER™ empowers perfumes while adding volume, elegance, warmth and sophistication to any composition.
BIOTECHNOLOGY
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Z11 HD – Intensifying the signature of a perfume, Z11 HD is a tenacious, and sensual dry woody note with an elegant ambery facet. Its process combines white biotechnology and green chemistry, resulting in a 100% renewable and biodegradable ingredient that ensures a clean and reliable quality with a reduced environmental impact.
NATURALS
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ROSE DAMASCENA FIRAD – Floral, rosy, spicy, honey, balsamic. This profile specific to FIRAD technology is very fresh and watery, reminiscent of «eau de rose» with hints of litchi. Highly concentrated in odorant molecules, this natural rose extract is made from a cold concentration of the water-soluble volatile fractions present in the Bulgarian rose water.
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VANILLA PLANIFOLIA MADAGASCAR INFUSION P2F – Creamy, leathery, woody, Vanilla Planifolia is profound, sensual and animalic, enhancing the gourmand bottom note in floral and amber compositions. It is carefully and responsibly sourced in Madagascar with full traceability through our proprietary digital application Path2Farm™.
Through farm geo-plotting, farmer profiling and supply chain tracking, this new platform joins the NATURALS TOGETHER™ program to offer customers and clients complete access to our ingredients’ full chain of custody, from farmer to final product.
The launch of this collection follows directly in the footsteps of Firmenich announcing its ambition to be #1 in Conscious Perfumery by 2030. Conscious Perfumery brings together the best of nature and science through a responsible and sustainable approach based on innovation and principles of green chemistry. This collection positively reinforces this mission with its renewable and sustainable ingredients, responsibly sourced naturals with fact-based transparency, and a positive impact on the planet and its people.
